At 16:00 on Thursday, 29 Jul, the Joaquim Agostinho auditorium of Estádio José Alvalade will host the official weigh-ins and the first face-to-face of the contestants of “The Lion’s Crown” and the respective press conference.

After several months of preparation for this number 1 edition of the international event of the Sporting C.P brand,. “THE LION’S CROWN”, is all set to take place on the 30th of July at 20:30, at the João Rolha Pavilion of SCP. In addition to the exceptional “fight card” of the event with several international belts at stake, a special detail was the presence of President Roy Baker, top leader of WAKO, the international sports federation that oversees kickboxing. Confirmed presence also of the maximum leader of the international federation of MMA, Mr Kerrith Brown president of the IMMAF, comes to negotiate the signing of MoU with WAKO PRO, for several joint actions to be produced soon. The leader of the IMMAF who boasts very close relationships with the UFC, whose entity sponsors an expressive annual amount for the development and retention of new MMA talent. Other international highlights present in Lisbon are the President of the Spanish Federation of Kickboxing and Muaythai, Jesus Eguia, President of the Italian Federation of Combat Sports (MMA, Kickboxing and Muaythai), Mr Donato Milano. The maximum leader of the French Federation Nadir Allouache, Massimo Liberati president of the Italian professional league. The number 2 of "Glory", Robbie Timmers, will be present to scout the participating athletes and negotiate partnerships with the counterparts present at the Sporting event. A stage of the UFC and another of the Glory are in the pipeline to be held in Lisbon, from now until the first half of 2023. In addition to these celebrities in Lisbon, mention that “The Lion's Crown” will be broadcast live to more than 140 countries, through from LaligaTV, Rede Globo, Sporting TV, among others. A huge international stage for "The Lion's Crown", a Sporting brand that has worldwide repercussion.